Out-Teach Your Competition: 37signals’ Ideology Meets Online Training (Part 2)
“Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them.” Think about it this way: There will always be a competitor with more money for advertising, marketing, and expensive client dinners. But if your competitor is in that mindset, what are the chances they are thinking about building their clients by educating...
Read more